Sir Martin Sorrell announces plan to rebrand MightyHive and MediaMonks as a single brand at Mumbrella360

November 18, 2020 3:03

A plan to rebrand S4 Capital’s MediaMonks and MightyHive and create a “unitary structure” has been announced by Sir Martin Sorrell in a live interview at Mumbrella360: Reconnected.

Sir Martin Sorrell speaking to Mumbrella’s head of content, Damian Francis

Speaking in a fireside chat, the S4 Capital founder and executive chairman told Mumbrella the plan is that the rebrand will coincide with the 20th anniversary of MediaMonks next year and create a “unitary structure – one P&L and no BS.”

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.