Sir Martin Sorrell: ‘Exceptional human talent just as important as AI for commercial success’

WPP’s Sir Martin Sorrell has said human beings will outwit artificial intelligence in marketing despite the “impressive advances” in technology.

The chief executive officer of the world’s largest advertising company said the bulk of WPP’s work goes “beyond the capability of even the most sophisticated algorithm – and will be for many, many years to come”.

His comments came as part of a statement issued following WPP’s annual general meeting. According to the AGM update, WPP’s revenue for the first four months of 2017 rose by 15.9% to £4.846bn (AU$8.3bn).