Sir Martin Sorrell: Facebook’s three second video viewership standards are ‘ludicrous’

Sorrell appearing via video link at the Future Forum

WPP boss Sir Martin Sorrell has taken aim at online views of videos on platforms like Facebook, arguing their measurement standards “are very low”.

The head of the world’s biggest marketing company holding group, speaking at today’s Future Forum event in Sydney via video linkup, argued the standards to video viewership in online media, such as Facebook, need to rise.

“The viewership on video on Facebook, which is getting a lot of play and is very sexy, it’s at the other end of the spectrum to legacy print, the standards that are applied to viewership are very low,” he said.