Sirena Tuna goes Mediterranean in new campaign, with Hero at the helm

Indie agency Hero has been appointed as Sirena Tuna’s creative agency of record following a competitive pitch, and has launched a new campaign repositioning the brand.

The agency was tasked with reaffirming the brand’s quality in a highly competitive FMCG category, so it leveraged Sirena’s European heritage with the new spot shot on location in the Mediterranean.