Sirens finalists announced, client to go with winning creatives to Cannes

The best radio ad of the year is to be decided at the national Siren Awards next month, with agencies such as BMF, Clemenger BBDO Melbourne, AJF Partnership, The Monkeys and Eardrum in contention to win the Gold Siren.

The winners of the top award will be entered into the Cannes Radio Lions, to take place in June. And for the first time, the client will be invited along to Cannes too.

Commercial Radio Australia boss Joan Warner said this recognised “the important role clients play in driving the writing, production and delivery of high quality radio ads.”

Last year’s gold siren was won by Andrew Woodhead and Eamonn Dixon of Leo Burnett Melbourne for “Slow Mornings” for 7-Eleven.