Siri drives bookings to the The Whitsundays

November 4, 2020 10:06

Tourism Whitsundays has reported sales in excess of A$500,000, from a campaign in conjunction with Wavemaker and Southern Cross Austereo (SCA), only three weeks after launching.

The $1 million Wonders of The Whitsundays campaign features a voice famed for limitless knowledge, accuracy and calm – Apple’s Siri. The woman behind the voice, Karen Jacobsen, is a Queenslander, and a Whitsundays local.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.