Site launches to help scientists get media savvy

The Australian Science Media Centre has developed a website aimed at helping scientists understand how to get their message across to the media. The Science Media Savvy project has been backed by news.com.au’s editor-in-chief David Penberthy.

The announcement:

The misrepresentation of science and a need for more science heroes in the media are the driving forces behind a new online tool for scientists. Developed by the Australian Science Media Centre with support from CSIRO, Science Media Savvy is a pioneering online tool to help scientists work with the media and better inform public debate on the major issues of the day.

Featuring interviews with news journalists and editors, advice from researchers experienced in media and videos highlighting how to improve print and broadcast interview experiences, this free resource provides tips and advice for understanding and dealing with the news media.