Site Tour hires former SpotXchange MD Vicki Lyon as chief commercial officer

August 29, 2014 10:19

Outdoor media buying platform Site Tour has hired former APAC managing director of SpotXchange Vicki Lyon to be chief commercial officer.

Lyon was the founder of the Australian arm of Tribal Fusion and was most recently part VP of ad tech solutions at Telstra’s newly formed global applications and platforms team.

“Appointing Vicki Lyon to the position of chief commercial officer is a major step forward for Site Tour,” said Michael Scruby founder of Site Tour. “Vicki is one of the most forward thinking people in media and has worked globally driving programmatic innovation. She will be instrumental to Site Tour as we extend our product offering and expand into new markets.”

Lyon’s appointment comes after the company announced a deal in April with IPG Mediabrands which it claimed was an Australian first with the launch of a programmatic trading platform for outdoor digital advertising.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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