Six of Lion’s beers encourage Australians to stay home and enjoy a drink with friends in the future

March 31, 2020 4:02

Lion is leveraging the brands of six of its leading beers to spread the message to Australians to stay home and keep their distance from others.

XXXX GOLD, Tooheys, Furphy, Emu Export, West End and James Boag’s have taken full-page ads in major newspapers across the country. The beer brands were selected to represent each of the states. The ad for James Boag’s will appear in Tasmania; XXXX, Queensland; Tooheys, NSW; Furphy, Victoria; West End, WA; and Emu Exports in South Australia.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Emu Export Furphy James Boag's James Brindley lion Tooheys West End XXXX Gold

3 COMMENTS

Australian Videocamera Magazine 31 Mar 20

EMU Export (not Exports) is WA and West End is SA … (jus’ saying)

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Yeah but... 31 Mar 20

“1 x head office changes the colour/logo/state name on a print ad that no-one will read”

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David 1 Apr 20

Copy and paste brand management from Lion.

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Six of Lion’s beers encourage Australians to stay home and enjoy a drink with friends in the future

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