Six things CEOs value most from marketers
CEO’s need marketers they can rely on more than ever, but it’s up to marketers to make themselves more valuable. CEO Simon Corah reveals six key factors CEOs look for.
Long-term sustainable growth is becoming increasingly elusive in most economies where low growth has become the new normal.
Despite this, growth still remains the imperative of all CEOs. In fact you may be surprised to know that it is marketers who CEOs look to to drive their growth agenda.
In this rapidly changing and disrupting world, CEOs are looking to the marketers to understand and interpret the trends that are going on now and the impact they will have on the future of the business.
