Slater and Gordon appoints Audience Group as media agency
Australian consumer law firm Slater and Gordon has appointed Audience Group as its media agency, to handle all media strategy, planning and buying.
PHD won the account back in 2015, prior to which it sat with Mediacom. Dina Tutungi, chief client officer at Slater and Gordon, said Audience Group was the one agency which understands what the brand is trying to achieve.
Consider this for just a moment. We now live in an age where lawyers have media agencies.
Perhaps it came down to whoever could provide credit – most agencies/media can’t extend credit insurance to this brand still so a risky move.
Good luck, you’ll need it.