Sling & Stone appointed by water ‘disruptor’ brand as comms agency of record

Global hydration brand waterdrop has appointed Sling & Stone as its communications agency of record as it looks to increase its presence in the Australian market, Mumbrella can reveal.

Aiming to help Aussies ‘drink more water’, waterdrop consists of a compact, sugar-free cube full of vitamins that dissolves in water – described as a ‘microdrink’ and ‘water disruptor’.