Sling & Stone chief executive to step away

October 9, 2024 8:59

Sling & Stone’s founder and chief executive officer, Vuki Vujasinovic, has announced he will step away from the business in the new year, and his successor has been named.

Having founded the agency in 2010 in Australia, Vujasinovic grew Sling & Stone to a team of more than 80 people across Australia, the US, New Zealand, and Singapore. The agency has worked with some of Australia’s and the world’s leading brands, including Krispy Kreme, Stake, and Darrell Lea, among many others.

In 2021, Sling & Stone joined the UK-headquartered agency network VCCP to bolster its growth, giving it access to over 1,500 experienced creative, strategy, content, and behavioural consulting experts.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.