Slingshot Media Ventures appointed account for Muffin Break and Jamaica Blue

Slingshot Media Ventures has been appointed the Foodco Group’s media strategy for Muffin Break and cafe chain Jamaica Blue.

The announcement:

After a three – way pitch Slingshot Media Ventures has been appointed the Foodco Group’s media strategy and buying account managing the Muffin Break and Jamaica Blue businesses.  The selection criteria encompassed a range of areas including strategy, creativity, senior resource, transparency and passion.

Simon Rutherford, Slingshot Media Ventures’ CEO said: “We are delighted to be appointed to the Foodco business. As soon as we saw the selection criteria we knew our agency model and team would perfectly suit their business needs. Over the last two years we have been building a senior, well-connected team that has rich strategic experience and our appointment by Foodco is further confirmation to our approach.”