Slurpee sales up by 149% on last year’s BYO Cup Day promotion by 7Eleven

Robin Hicks

October 24, 2012 5:07

One of the most heavily-awarded promotions in Australia has seen sales soar compared to the first year it ran.

The return of 7Eleven’s Bring Your Own Cup Day for Slurpee last month saw sales of the frozen flavoured drink rise by more than double compared to when the promo launched in 2011.

BYO Cup Day invited customers to bring any container they liked to fill with Slurpee for $2.60, the price of a medium-sized drink.

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Topics

7Eleven Advertising Leo Burnett Melbourne Marketing promotions slurpee

2 COMMENTS

wow 24 Oct 12

love the disrespect to the product!

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mmmmmmmmm 25 Oct 12

mmmmmmmmmmmmmm SUGAR WATER!

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