Smart acquires The Foundry to become Australia’s biggest independent agency

Advertising agency Smart has acquired The Foundry in a move which it claims will make it the “largest independent trans-Tasman creative agency”.  

Almost all of The Foundry’s staff will move across along with clients including Barbeques Galore, Dick Smith Electronics and Stihl,  Oporto and Scania Trucks.

Smart’s key clients include Coca-Cola, DrinkWise, Specsavers, Horticulture Australia, Betstar and the NSW, Victorian, Queensland and Federal Governments.

Simon Burrett, co-founder and currently MD of The Foundry, will become Smart’s managing director