Smartphone sales and telco ad spend rebounding, finds Zenith

March 22, 2021 10:11

A new study by Publicis Groupe-owned Zenith is predicting telecom ad spend to grow substantially off the back of new smartphones and 5G deployment.

According to Zenith’s Business Intelligence – Telecommunications report, published today, growth in ad spend will be slow and steady in Australia, where it is forecasted to reach US$314 million by 2023, up from US$365 million in 2019.

As with other markets, digital advertising locally is expected to rebound more strongly than other media channels, with spend expected to near pre-pandemic levels by 2023 to reach US$217 million, compared to US$224 million in 2019.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.