Smartwatch trend will contribute to growth in mobile e-commerce purchases suggests research

Smartwatches are rapidly growing in popularity, moving from technology advancement to mainstream merchandise, according to research from mobile agency Ansible.

According to the research commissioned by Ansible, companies should start to consider how their brands can best use smartwatch ownership and technology to maximise productivity.

With almost 20% of people already owning a smartwatch, marketers without a smartwatch strategy risk losing sales if their technology platforms are not equipped to cope with growing demand from mobile purchases.