SMH goes 3D
The Sydney Morning Herald has launched an edition of its paper for agencies in 3D.
The announcement:
The Sydney Morning Herald has launched one of its most innovative trade marketing initiatives to date with a spectacular special edition of the newspaper printed entirely in 3D.
Designed to put the spotlight on the Herald’s commitment to delivering innovation for its advertising clients, the special 3D edition is filled with stunning photography, representing some of the most triumphant sporting moments, world news events and Herald milestones of the past decade.
Would one of the lucky recipients care to share their thoughts on this baby? Is it using the classic red/blue glasses or the newer style?
What a lot of blurb to say “we don’t want to be seen as being left behind”
Everything old in red and blue is new again. Seems red and blue (or is it green) is the new black. 3D has been around forever for print and film. What are the selected ones expected to do with these special editions – write a review or raffle them to lucky readers?
Sorry but I have a funny vision now of commuters on buses, trains and ferries all sitting on their ars…s wearing their cardboard glasses.
Note to Fairfax send us a copy we’ll let our 50,000+ monthly readers know what we think – promise not to sit in the bus though.
China must be pumping these glasses out by the trillions now.
Those glasses, if you put on a pair and peer through Brian McCarthy’s right ear, does the daylight pouring through the left one seem distorted?