News

SMI data shows ad spend fell 35% in first full month of COVID-19

June 2, 2020 11:14

The first ad spend figures for a full month of the COVID-19 pandemic lockdowns have been released by the Standard Media Index (SMI), showing a drop of 35.4% in media agency advertising expenditure across the board.

The fall equates to $331.13m of spend, but forward pacing data from the measurement body shows June may be the next time the industry sees improvement.

SMI ad spend data for April 2020 [click to enlarge]

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Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics
ad spend ad spend forecast agency spend coronavirus COVID-19 Jane Ratcliffe SMI Standard Media Index
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