F.Y.I.

SMI figures show ad market down 2.8 per cent in September

October 19, 2015 9:59

Standard Media Index numbers showed the market was down 2.8 per cent in September with a spend of $699m due to the lack of an AFL grandfinal in the month.

In TV spend the medium was down 1.6 per cent to $348m with Seven recording a 40.3 per cent share (down 3.4 per cent), Nine had 37.5 per cent (down 0.2 per cent) and Ten had 22.2 per cent (up 3.6 per cent).

The worst performing media were newspapers and magazines which saw media spend fall 22.1 per cent and 29.7 per cent respectively to $53.4m and $20.6m respectively.

The October announcement from SMI:

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