SMI launches state by state analysis and digital medium breakdowns

April 28, 2014 12:39

Source: SMI

Australia’s advertising industry will now receive a monthly breakdown of the size of advertising market on a state by state basis, as well as a deep-dive into digital spend by medium under changes made to the Standard Media Index (SMI).

The new data shows New South Wales dominates aggregated advertising expenditure data with more than 52 per cent of spending, or $316m, in March followed by Victoria on $197m (32.7 per cent), Queensland on $56.5m (9.4 per cent), while a combined tally for South Australia, Western Australia, Tasmania and the Northern Territory saw only $33m, or 5.6 per cent, of spend.

Source: SMI

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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