SMI: First quarter of outdoor spend exceeding print, as Nine retains lead over Seven

April 16, 2015 12:10

Spend on outdoor advertising has for the first time eclipsed revenues going to newspapers from media agencies in the first quarter of 2015, new data has revealed.

According to Standard Media Index (SMI), which measures main media agency ad spend, outdoor revenues for the first three months of the year of the year were $178.5m, up 16.1 per cent year on year, compared with $149.8m for newspapers.

Twelve months ago newspapers had $173.m in revenues from agencies, compared with outdoor’s $153.7m.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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