SMI: Outdoor continues to thrive thanks to digitisation but year ahead looks set to be challenging

Miranda Ward

February 16, 2017 10:36

Ad spend has kicked off the year on the back-foot, 6.2% down, year-on-year, in January; however, a flat result is expected once late digital bookings arrive at month end.

According to the Standard Media Index’s latest figures, media spend in January totalled $417.7m, with outdoor and radio both up while the regional TV market delivered its fourth consecutive month of growth.

Outdoor was up 10.9% while radio was up a more modest 1.1% and regional TV posted growth of 3.4%.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.