SMI: outdoor media ad spend at record August level, underpinning the Australian market

Andrew Banks

October 4, 2022 1:20

This month, it’s the Outdoor media underpinning the Australian market, with its ad spend jumping 34.9% to a record August level as its growth accelerates out of the COVID lows, according to the latest Standard Media Index (SMI) figures.

And Cinema also delivered strong August gains with its ad revenues more than doubling in August.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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