SMI: Seven and Ten boost revenue share as Nine’s share slips

Miranda Ward

August 16, 2016 8:37

Network Ten and Network Seven both increased their share of media agency spend, with Network Nine’s share of the pie slipping, with the wider television market, along with digital, radio, newspapers and magazines also reporting declines in revenue for the period.

Network Ten boosted its revenue from 24.02% in July last year to 26.11% in July this year, while Seven also increased it share of the spend, from 37.65% last year to 37.78%.

Meanwhile Nine saw their share drop from 38.33% in July last year to 36.11% this year. Nine’s drop in share was due to the network not having the Ashes this year as it did in July last year.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.