SMI: Ten’s revenue share rises as rivals tumble with newspapers down nearly 30 per cent

August 17, 2015 4:49

Network Ten was the big winner last month with its share of ad revenue from media agencies surging 3.2 per cent year-on-year as rivals Seven and Nine both slipped backwards.

The July Standard Media Index (SMI) numbers show Ten is edging back to a quarter share of free-to-air commercial TV ad spend with a 24.4 per cent share in July, after the network saw its ratings surge on the back of reality cooking franchise Masterchef.

Despite hosting the State of Origin, three Ashes cricket tests and strong rating franchises The Voice and The Hotplate the Nine Network fell 1.7 per cent year-on-year to 37.1 per cent.

Seven also slipped 1.7 per cent year-on-year to a 38.5 per cent share in a month where the overall market was down 1.5 per cent ($8.9m) to $601m.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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