SMI: Seven and Ten take a bite out of Nine’s revenue share as TV media spend takes a hit
Media agency spend on television took a dive in February with new media agency data reporting a 5.8% reduction in spend, with the TV market down $15.6m, year-on-year, to $252.1m.
According to Standard Media Index, despite a significant fall in the biggest medium, the overall paid media market grew 2% – or $11.3m – compared with last year, to a record February spend of $582m.
Both Seven and Ten were winners in the TV revenue share contest, shaving market share from Nine with a 40.3% share (up 1.33% on last year) and 24.25% share (up 3.12%), respectively, compared with Nine which sat at 35.45% (down 4.45%).
While there was a significant drop in TV spend, it was the regional TV markets that were worst affected with an 11.3% drop in rural markets while metro TV fell 4.8%, YOY. Pay-TV was up 2.3%.
could this be connected with Peter Wilshire’s sudden departure from Nine yesterday?
The story should be more abut how do Seven collect the largest share of the pie when so many of their shows don’t deliver the projected ratings or deserve the premium prices they want for their spots.
You report on the ‘Major’ players. It would be interesting to see the statistics for the ‘Minor’ players. Is that possible?
Sydney 2100 – the answer to your question is simple. Better people at the trading floor compared to others, better managed up the line and they have been number 1 for about 6-7 years in a row. No I don’t work for anyone in TV!!!!