The Smith Family appoints JWT Sydney as lead agency

JWT Sydney has been appointed as the lead creative agency for The Smith Family after winning a pitch late last year.

 The announcement: 

Sydney: February 27, 2014: Australian children’s charity The Smith Family has appointed JWT Sydney as its lead creative agency, following a competitive pitch conducted late in 2013. The agency begins work on the account immediately, with strategy development and new campaign briefings first items on the agenda.

An Australian charity established more than 90 years ago, The Smith Family’s mission is to create opportunities for young Australians in need by providing long-term support for their participation in education.