Smith’s chips: you know you love ’em
Smith’s has launched a campaign that explains why its chips “can do all manner of wonderful things.” The ad, featuring actor Stephen Curry, is the brand’s first to appear on TV in almost two years.
The agency behind the campaign was Clemenger BBDO Sydney.
“Like most great Australians, Smith’s Chips are humbly iconic,” said the agency’s ECD Paul Nagy. “These ads are a little reminder – from one of our most humbly iconic stars – what an important part they play in every Aussie’s life.”
Smith’s chips, iconic?
Don’t crap on. They’re now owned by Pepsico, another Yank-wank company – and have been so for many years.
I used to like Colvan chips, before they themselves were taken over by another overseas investment.
Unless there is a company that is uniquely Australian, and can prove so, don’t BS me with such propaganda nonsense.
so are you gonna tell me that vegemite and holden are no longer iconic aussie brands? i grew up eating smiths so to me theyre still aussie
Curry still looking lean enough to ride in the 7th race at Randwick.
Three writers and these are as good a lines as they could come up with.
Fail!
For what it’s worth, I disagree, Ron.
As a punter, it works for me. I really like it.
Stephen Curry’s a great get too.
Cheers,
Tim – Mumbrella
Is Australianness really about ownership?
Maybe we need other metrics to determine whether a company meets Australian ideals and upholds our traditions.
Judging by the list of people that worked on this Ad, they must be very proud it. It looks just like they copied phone for the credits. The question begs, why?
Are you still trying to prove themselves against Melbourne? If you are you’re constantly falling a long long way short.
Get back to producing things like Off Set the Evil again then we’ll be interested.
I freaking love it.
In fact, I’m going to watch it again, my devotion is that strong.
“what an important part (smith’s chips) play in every aussie’s life”
Fuck I love press releases, I really do.
Wow, 4 client personnel and 12 Agency personnel involved in the making of this ad!!!
this ad reminds me of the ‘hungry thirsty’ flavoured milk ad.
I wonder if we’ll have some whack-job complain to the ASB that it’s defaming mental patients or objectifying women.
@Mike – maybe he’s lean cause he’s been laying off the chips
This, like the previous work for Smith’s, is terrible. It’s been the same way for the last 5 years or more. I know, I worked on the account for a while and produced equally bad work. Chips are a fun item and the advertising should be great. it isn’t, or anything close to it. The problem lies with the Smith’s marketing dept. not the agency. My sympathy to everyone involved agency side. Been there, know why you ended up with this crap. It’s not your fault, but not everyone viewing it knows that.
Stephen Curry… What a legend… I’m gona go buy some Smiths chips right now!
Why the hell are you dingleberries talking about Stephen Curry and the number of peeps involved in the production of this ad and not about the smoking hot chick in the red and white bikini? There’s your failure of true blue Aussieness right there.
How did that skeleton girl slip past our advertising screening? Healthy image I think not, maybe a nine in a planet where food is scarce!