SmoothFM defied playlist research to create ‘unique and distinctive sound’, station bosses reveal

Nova Entertainment’s SmoothFM ignored consumer research in the run up to its launch after the public rejected the music it was planning to play, station bosses have revealed.

And Nova group program director Paul Jackson said that while research is occasionally still conducted, it continues to dismiss the results.

Speaking at the Mumbrella Entertainment Marketing Summit yesterday on how Smooth defied history by taking the station to number one in the Sydney FM market, Jackson said there were moments when they felt “fuck, this is never going to work”.