Smooth confident it could dethrone Kiis, despite ‘potency’ of Kyle and Jackie O
After a strong survey five ratings result, Nova Entertainment is confident its SmoothFM program could steal the Sydney FM breakfast crown from KiisFM’s Kyle and Jackie O.
Jackson: “We want to win everything”
Paul Jackson, Nova Entertainment group programme director, told Mumbrella the station wants SmoothFM to “win everything”.
“It’s one of the great ratings days in Sydney any station has ever had, to win by such a margin right across the board. To be the number two FM breakfast show is ridiculously good,” he said.
No matter what the stations name is it can’t shake off that boring 101.1 sound. The playlist and day time announcers are daggy and has no chance and I’m really disappointed because the KIIS brand in the states is fantastic!
Congratulations to Paul and Smooth it is a great achievement . A lot of people mocked Smooth when it was launched and said it would be a disaster and they have proved them wrong . As for being number 1 in breakfast FM they are a long, long, long way from Kyle and Jackie O . As for comparing Byron Webb to Hamish & Andy it’s chalk and cheese.. or cheesy in Smooth’s case. People like Hamish & Andy engage with their audience . They are entertaining clever and connect whereas the Smooth Format is back and forward announce tracks and read promos. That is it . It’s wall paper. Which like wall paper will go out of fashion – whereas classic entertainers will live on.
I would suggest it’s the other way around – in the long run classic music led programming will always outlive personalities who go in and out of fashion.