Smooth FM drops Michael Bublé for Sam Smith in new brand campaign

Smooth FM’s long-standing brand ambassador Michael Bublé has been replaced, with award-winning British artist Sam Smith to become the face of the brand instead.

Bublé became the ambassador for Smooth when it was first created by Nova Entertainment – then DMG Radio – almost six years ago.

The Canadian jazz singer continued his association with Smooth in subsequent campaigns and guest hosted his own weekend shows.

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