Nova’s Smoothfm extends brand across Australia and names key partners

August 28, 2022 7:00

Ten years after launching in Sydney and Melbourne, NOVA Entertainment is taking smoothfm across Australia with live and local content in Brisbane, Adelaide, and Perth, supported by a multi-million dollar marketing campaign. The new stations and advertising campaign will start on 5 September 2022.

As well as taking smoothfm’s winning ‘feel good’ formula to even more Australians, the launch also provides advertisers with a national platform to reach more listeners across the country. The marketing campaign will run across TV, out-of-home (OOH), cinema, podcasting, digital, and socials and will be supported by a comprehensive experiential campaign. The brand campaign will roll out in several stages throughout the year with continued investment throughout 2023, with a full list of campaign credits to be released in the next few days.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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