Snack foods are Australia’s most active brands on Facebook

Social media agency Online Circle has released a report that ranks brands according to how active they are on Facebook.

The study, called the Australian Facebook Performance Report, uses the rate of growth of Facebook fans and the rate of engagement to rank brands.

Data for the report was collected on January 10, 17, 24 and 31 2012.

Snack food brands are the most prolific on Facebook, amassing the most fans during the month of January. Energy and utility firms added the least fans.

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