Snap-on Tools and Street Machine launch Apprentice of the Year

Car magazine Street Machine and and mechanic tool company Snap-on Tools have launched the Snap On Tools Apprentice of the Year competition for the fourth year.

The competition aims to find and reward the best third or fourth year apprentice in the automotive industry.

PR agency Keep Left has created the content for the micro-site and is running a social media program through Facebook plus a traditional PR strategy.

Steve Jones, Snap-on Tools Australia national sales manager said: “We are really excited to be implementing this program of work with Keep Left. It’s the first major project Keep Left is rolling-out for us since we engaged them in late 2011. This is a new area for us, and they’ve helped us explore different avenues to reach quality applicants for the Apprentice of the Year program.”