Snapchat and Great Barrier Reef Foundation launch climate change campaign

December 2, 2021 10:13

Snapchat has partnered with the Great Barrier Reef Foundation to drive awareness and help the Foundation plant a million corals for summer 2021.

To promote the cause, Snapchat is launching an Augmented Reality (AR) lens that is a Water Segmentation lens, as well as digital ad placements in online media publications.

The new AR lens

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Anna Marsden Great Barrier Reef Foundation Kathryn Carter Snap snapchat

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Snapchat and Great Barrier Reef Foundation launch climate change campaign

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