Snowtown director Justin Kurzel directs moody NRMA Insurance campaign

A new campaign for NRMA Insurance by Whybin\TBWA has been created by Revolver Films and directed by Snowtown’s Justin Kurzel.

The campaign was launched on Sunday and features a 60-second TV and cinema spot focussing on a travelling musician watching as various communities clean up after disasters. There is also a 30-second version of the ad.

Anthony Justice, NRMA Insurance’s GM of marketing, said the lead medium of the campaign would be television, but also includes press, outdoor, digital display, pre-rolls and radio. It will run in New South Wales and the ACT.