Soap stars reunited for Qantas campaign for Dallas route
M&C Saatchi has secured two of the former stars of 80s American soap Dallas for a print and poster campaign for Qantas’ new direct service to the Texan city.
Larry Hagman – who played JR Ewing – and Linda Gray – Sue Ellen Ewing – feature in the campaign which launches this weekend.
Creative director and campaign writer Andy Flemming said: “It was one of those ads that seemed so right – yet none of us thought it would ever get made. After all, the two of them hadn’t been seen together for a very long time, and we literally only had a few weeks to pull the whole thing together.”
Credits:
- Executive Creative Director: Ben Welsh
- Writer: Andy Flemming
- Art Director: Graham Johnson
- Art Director: Shane Gibson
- Designer: Shane Kruger
- Photographer: Jamie McFadyen
- Managing Partner: Penny Sarfati
- Account Director: Kristy Acland
Following the launch of the new route earlier this month, Nine’s Emma Freedman broadcast the Today Show’s weather reports from various American destinations including the set of the popular soap which has been recommissioned after nearly 20 years off air.
Isn’t Larry Hagman dead?
Qantas are also going to be renaming their Qantas Club in Dallas “Southfork Ranch”. Miss Ellie will welcome you at the reception of the lounge, and Sue Ellen will poor you a drink at the Bar.
Love the idea.
Larry Hagman is alive and kicking and is 79 years old!
I’ll confess I was more of a Knots Landing fan than Dallas back in the day.
But God love any ad with a Ewing.
Fun way of spinning something that’s actually very annoying. So they don’t fly to San Fran any more.
LAX or Dallas. The two worst airports in the USA.
Thanks a lot Qantas.
Brilliant idea, love it
I just with they would get rid of John Travolta on the domestic flights, if I hear “this is your pilot speaking…. “ from him one more time I just might run screaming for the exit.
@ Ben – I think you’ll find that’s Bob Katter.
And for their next trick – Kevin Bacon does a Hans Bacon TVC, Tom Cruise does a cruise line ad and the complete cast of Magnum reunites to sell ice creams…..
@ Ben – no he just looks that way
@ TB – no he’s just brain dead
Love the ad! Too cute for words! I ADORE Linda and Larry, they are so fabulous!!
ALWAYS KNEW QANTAS HAD CLASS.
what doesthat mean?