F.Y.I.

Soap wins Creative Showcase with world’s biggest pac-man

June 15, 2011 11:24

Soap Creative’s ‘world’s biggest pac-man’ campaign for Microsoft has emerged the winner at the Creative Showcase.

The announcement:

Soap Creative has been crowned the latest Creative Showcase winner for its work on “The World’s Biggest Pac-Man” campaign it developed for Microsoft IE9 and PAC-MAN. Creative agency, The FARM, picked up second place for its work on Moccona Romantics, while Tequila Digital scooped third place for its work on “Micra Lane” campaign for Nissan Australia.

Soap Creative’s campaign saw it develop an online promotional platform for PAC-MAN to build awareness of upcoming product and showcase the power of HTML5 on Microsoft’s newly released IE9. The global PAC-MAN community embraced the opportunity to create and play their own maze to become part of the “World’s Biggest PAC-MAN” game. The platform was a huge success with 1.5 million visitors recorded in the first three weeks.

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