Social media: 2016 the year in review
2016 has been a year of intense innovation in social. Key themes: Investment by advertisers grew substantially, political events blew up, emojis blew up – and ‘stories’ became the hot new media format. Suzie Shaw, MD at We Are Social, looks back at 2016…
In year two of my social year in review, I’d say 2016 has been even more exciting than the year before. Here are my top picks…
Social Campaign of The Year
What’s not to love about Scandinavia? Especially this year’s brilliant tourism campaign for Sweden, The Swedish Number. The people-powered idea offered aspiring tourists a phone number to dial that would be answered by a random Swede, who could tell them anything they wanted to know about the country.
