Social media in the real world

Tim Burrowes

September 2, 2009 10:51

“Far from absorbing social media marketing messages, people are connecting with each other, building trust networks, and are quite sophisticated in their use patterns both for business and personal use. As for marketing messages, they care little for deliberate marketing, rather, they turn to those they trust for recommendations.”

Stephen Collins on how consumers really perceive social media

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.