Social media ‘influencing’ comms relationship with senior executives

The explosion of social media has elevated the importance of communications departments and accelerated the rise of PR staff to the “top table” in company boardrooms.

A discussion at the CommsCon conference in Sydney today heard how the ability of consumers to publicly attack a company has influenced the role of communications staff.

Jeremy Mitchell, director of corporate and public affairs at Huawei Australia, NZ and South Pacific, said social media has driven the change.