F.Y.I.

SodaStream Unveils Scarlett Johansson as its First-Ever Global Brand Ambassador

January 13, 2014 9:54

SodaStream has signed actress Scarlett Johansson as its first-ever global brand ambassador. The actress will become the face of a new marketing campaign for the brand, which will kick off when SodaStream premieres its first ad featuring Johansson during the Super Bowl.

The announcement:

SodaStream International Ltd. (NASDAQ: SODA) has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi- year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014.

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Topics

Scarlett Johansson SodaStream