Some ‘ratbag’ media agencies are eroding industry trust
According to Mumbrella’s State of the Industry survey, 81.96% of media agencies admitted that they still have an issue with transparency. At an event revealing the survey’s findings in Sydney last night, Omnicom Media Group’s CEO Peter Horgan acknowledged that there are still “some ratbag agencies out there”.
Speaking on a panel at Mumbrella’s NeXt Awards, Horgan said although transparency is still an issue, trust is the biggest challenge media agencies are facing.
The State of the Industry panel: Peter Horgan, Nick Garrett, Kim Portrate and Jonathan Kerr
Omnicom under Horgs, Terry and Coad have always put clients first in everything that they have done which is why they have a consistently robust business.
@Anonymous. I cannot honestly tell if your comment is serious or firmly tongue-in-cheek.
Which in itself is a problem
Well said Horgs… transparency has always been an issue over the years, but more-
so today in this digital environment.
Many of the meddlers who are still gaming thwir networks steal the clients watch and charge them to tell the time. Why the fck you would allow a media agency to have your analytics login, as an example, is a mystery. Mindless.