Something to talk about: Getting publicity from radio stunts

In the next of our video series from the Mumbrella360 conference, we speak with a panel of commercial radio presenters and producers about how radio stunts drive publicity.

The panel includes: Ryan ‘Fitzy’ Fitzgerald and Tom Ivey of Nova’s Fitzy & Wippa; Ralph van Dijk of Eardrum, Brendan ‘Jonesy’ Jones of WSFM’s Breakfast with Jonesy and Amanda; and Ant Simpson of Ant & Sami Lukis of MixFM with Mumbrella editor Tim Burrowes moderating.

In the video highlights the panel discusses:

• What makes a good stunt
• Getting Dangi
• Publicity from Dangi Fever
• When good stunts go bad
• Stunts in advertising

You can hear the full 42 minute conversation and audience Q&A on the Mumbrellacast below.