Sony and CanTeen launch campaign to raise $15m for youth cancer centres

Tim Burrowes

March 2, 2010 9:23

Sony Foundation, the charity arm of the Sony group of companies, has launched an initiative in partnership with CanTeen to raise $15m over three years to fund youth cancer treatment centres.

The You Can campaign asks Australians to donate their old mobile phones to help raise money for the cause.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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1 COMMENTS

Riarn 2 Mar 10

I think its a great ad, the only criticism is the copy/wording at the end, which isn’t clear enough for the message. Otherwise I think the journey angle captures the audience well

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