Sony launches promotional campaign in countdown to World Cup

Tim Burrowes

May 4, 2010 10:52

Sony, the official electronics partner of FIFA and the Socceroos, has launched a new ad campaign and promotion in the lead up to the World Cup.

Tim Cahill, Sony ambassador and Socceroo is the face of the company’s promotional push which includes a TV commercial to support its Bravia brand.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

STEPHEN WALLS 4 May 10

WHAT ABOUT A MEMORABLE PIECE OF MUSIC.. OR SONG !!
IS THAT BEYOND SONY OR OPTUS.
GREAT VISUALS , DISAPPOINTING MUSIC.
HOW ABOUT TEAM, SPIRIT, HEART… COME ON AND PLAY …..
NOW THAT’S A GOOD CHORUS.
COMING SOON TO YOU TUBE.

User ID not verified.