Sony Music offers brands tips on how to best work with the music industry

Miranda Ward

September 28, 2014 10:21

Parry

Sony Music Entertainment’s Gavin Parry offered brands and agencies 10 tips on how to best work with the music industry during a session at Spikes Asia.

“We have this idea of being a creative agency with a speciality in music,” Parry said on how the industry views itself. “We have a lot of tools in our toolset, whether it be live events, online and mobile, TV production, digital, syncing music.”

The first tip he offered was all brands eventually play within the music space.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.