Sophie Price rejoins UM after seven years working in creative agencies

Media agency UM has poached The Hallway’s head of planning Sophie Price, marking a return to the media agency she left 2007 to get more experience on the creative side.

Price will reprise the role she vacated in 2007, head of national strategy, having directed planning at a number of creative agencies including the now defunct Campaign Palace and The Monkeys.

For the last two years she has headed strategy at Sydney independent agency The Hallway, with CEO Jules Hall telling Mumbrella the search for her replacement is underway.

“I left UM in 2007 to pursue a plan to apply my media skills and experience to the creative side of the business,” said Price.